For students of American politics, following the way the Romney campaign played Newt Gingrich in Florida is a lesson to learn and to keep. Romney’s people must have realized that Newt does best when he is positive. His bold ideas, clear vision, revolutionary insights and extraordinary perspectives resonate with voters and win him millions of supporters.

Romney, less compelling but more consistent, doesn’t need stellar debate performances or bold vision to win. The case for the former Massachusetts governor is more circumstantial: He can reach out to independents by virtue of his past apostasies on healthcare and abortion. He looks, talks and acts like a president. His record of job creation is exemplary.

But Newt needs the bold sally, the breathtaking moment of rhetorical clarity, to prevail.
So Romney’s people set out to mire Newt in negatives so he couldn’t and wouldn’t get out the positive message he needed to project to prevail. They tormented him with negative ads in Iowa. While the ads were generally accurate — the allegation about backing China’s forced-abortion policy aside — they presented only one side of the story and were stinging in their impact. Without funds, Gingrich couldn’t answer the negative ads. He fumed but watched, in impotence, as his vote share fell away.

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