This was a full page ad George Lucas bought in Variety Magazine to congratulate James Cameron when "Titanic" dethroned "Star Wars" at the box-office. Apparently George Lucas was continuing a tradition started by Steven Speilberg, who also bought a full page ad in Variety to congratulate Lucas when "Star Wars" dethroned "Jaws." Note (bottom left corner) that the artwork was done by conceptual designer Iain McCaig.