Create Account

Username
Password
Remember me
Email
 
5
aion_z
aion_z

Steve Jobs fielded some customer service requests

2 comments, 263 views, posted 4:40 am 27/11/2011 in Business by aion_z
aion_z has 12708 posts, 2501 threads, 371 points, location: PHL
Can't touch this..


Among chief executives, Steve Jobs was an outlier. CEOs of public companies are generally hands-on, but Jobs was involved in practically every detail, from determining which industries Apple should invade to the material used for the iPhone's screen.
Jobs even got directly involved in customer service, which was a part of Apple's business for which he exercised a great deal of attention and patience. He fielded e-mails about broken laptops and intervened on support calls.

Jobs would not always grant customers' wishes, and he certainly did not buy into the adage that "the customer is always right."
For example, a customer complaining about Apple not honoring its warranty for his computer received the following response from Jobs in 2008: "This is what happens when your MacBook Pro sustains water damage. They are pro machines and they don't like water. It sounds like you're just looking for someone to get mad at other than yourself."

link

I'm no Apple fan but I like the way Jobs worked. If only more CEOs were this hands-on & not detached from their end-users/consumers, I believe there'd be better businesses everywhere.

Extra Points Given by:

marksyzm (3)

Comments

1
5:21 am 27/11/2011

bigwhiteyeti

I remember reading a story once where a high school student wrote to Apple about getting a discount on Final Cut Pro software. Traditionally, the student version of FCP was available for college students only, and the kid would have to pay the $2000 the full suite cost. He was asking if they could extend the discount to high school students. Jobs himself responded to the email, and sent the kid a free copy of the software.

2
1:49 pm 27/11/2011

marksyzm

Shame about all the other people he shat on.

Add Comment

Log in via teoti, or register to add a comment!


Teh NookMayrHayasdanJaranWebAngryShirtsGoneGeekEat Liver